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OK, I know that's a lot of information, and I'm sure you're asking, “So, what's the best strategy?”
The standard answer to this question depends on what you are selling, your target market, and other factors. But the best answer is to use a strategy that you like and that you will stay consistent with.
Consistency with your marketing effort is far more important than the specific marketing strategy used.
Free vs. Paid Advertising?
Another consideration is your time and money resources. Most Pros use Facebook because it's great for both paid advertising and for free strategies. In fact, there are many people who have built fortunes without spending a dime on advertising. However, if you are trying to ramp things up quickly, I highly recommend learning about Facebook ads.
So, What's The Best Marketing Strategy?
In my opinion Facebook is the best marketing strategy, but if you are serious about success and not wasting money, you must first make sure you have all your duck in a row.
Get the right tools and training you need to effectively market and scale your business on Facebook, or on any marketing platform.